Facebook is orders of magnitude more popular than the second-most-popular social media site. There are millions of members and millions more signing up each day. This means that you need to understand how to integrate Facebook into your business, lest you lose potential customers. Read on to learn what to do.
Consider holding online contests as a means of your Facebook marketing plan. Prizes will open the eyes of potential customers out there. Just be sure you actually follow through or your business will not be trusted.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
It is important that your published online content is linked to your Facebook account. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Engage your customers by replying to their posts as much as possible. This means you’ve got to monitor your wall regularly. Share your thoughts, particularly if it is a customer service issue.
Facebook is a great content sharing tool. Facebook isn’t just for chitchat, it can also be a serious content platform. Realize this. Cross promote information between your official website, blog and Facebook. Facebook will bring you a great deal of traffic if you do.
Use a contest to build talk about your brand. Offer free samples to your subscribers who share your information with others. Put the list of winners on your wall, and keep doing this every time you have a contest.
Never ignore comments and questions on your Facebook page. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Never hesitate to share links within your Facebook page to address a visitors needs.
Does your page stand out from the competition? Put up neat visuals or add some color. These pages are more enticing.
Hold a giveaway to entice customers. Offer a contest or a giveaway to your current customers. You do not need to invest much money, but you can increase your base of potential customers.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will lower your marketing costs and increase the company profits in the long run.
Offer something that is unique when someone “Likes” your Facebook page. Likes can get your Facebook page a lot of new attention. Think about a good reward to offer when someone likes your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. The more benefit they receive, the quicker they will click that button.
You must build a healthy Facebook fan base. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. If you have that many fans, you can see some real success.
Provide sign-up forms on your business’s Facebook page. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Also, you can hold contests where you give away free things.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. When you do so, you can get some good attention to your brand. You’ll want to make sure that the attention you get is the type that you want. If you have something good to say you can post on other pages. Do not spam other pages.
One strategy for turning visitors into fans to maintain a fans-only content area on your website. If any of your content is hidden, people will follow you in order to view it. Just hide a small portion of content so you don’t lose SEO.
As this article stated earlier, Facebook presents an unlimited opportunity for reaching new customers and increasing sales. Now that you have read these tips, you should be prepared to start using Facebook to market your brand. Don’t delay; get on Facebook to begin your marketing campaign right now!
It’s not easy to start when it comes to this form of marketing. Start the marketing process by displaying the Facebook button on your company’s website. This is a non-intrusive form of marketing that allows people to connect to your business. Once they like your Facebook page, you can give updates on your business.
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