listing presentations

Use your Online Marketing as an advantage when getting Listings
Using Online Marketing in your Listing Presentation
The benefits of using DH Marketing and PR Services.

If You are using Online Marketing in addition to your Web site, such as Blogs, Articles, Press releases, link-backs, Property Web sites and SEO-search engine optimization, you need to tell owners about the features and benefits and/or the competitive advantages online marketing gives you.

Benefits to you:
These are great tools to include in your listing presentation, so your seller really understands the benefit of employing you and your professionally managed online presence that aggressively seeks buyers and the results can be verified.

Specifics to add in your listing presentation.

Scenario: The owner is scheduling listing presentations from other agents. *Even if you are the only agent-you still need to use these specifics. (obviously you will do it in your own style--what is important is the concept)

Subject: Promoting/Advertising the Listing.

To Add/Use:
Mr and Mrs_______________ In addition to advertising and promoting your property in the standard print media, local Real Estate magazines and the MLS, what sets myself apart from other Agents is that I aggressively market your property online. First off as you know over 75% of the potential buyers are online. (most sellers already know this however it needs to be mentioned as they will respond typically with a yes)

I utilize professional services that first off, gets my web site found, by doing online searches for our local real estate (show them Goggle analytics stats we send you-this can include cities/maps that site visitors come from as well as straight numbers)

Secondly-I use Blogs to promote your listings-these also get picked up by Google and the other major search engines (Yahoo and MSN)
I also do National Press releases and have other Top Agents from around the US and Great Britain and Canada that link to my site ....sending buyers my way.

If you use Property Web sites.
"I also am going to give your home it's own Web site. And here is how that works and why it's important. Go to Listing Web sites info.

Your home Web site will have all of the information, including a Virtual Tour (if available) as well as information about the community. I will also get a sign rider( that is put below the for sale sign) that lists the domain. (typically www.theiraddress.com)

The Benefits to you Mr(s) seller are:

Attract Buyers:
1. When prospective buyers drive buy, they can easily write the domain name down and/or only need to remember the street address. Later they can log onto the web, and type it in.
(Lots of buyers, will drive by and may like the home, but don’t want to call and get involved. They just want more information. A property web site lets them easily and privately look at your home.
2. Your Individual home web site will allow me to feature photos, virtual tours, Google maps and UNLIMITED text for property descriptions. Individual property web sites are the richest source of information about a single property – exactly what buyers are looking for.

Summary
Mr(s) Seller(s) I hope this helps explain how I use technology to help sell My Listings. In today's market it's extremely important that you have all the advantages in bringing you a buyer and a successful close.

*All of this is meant to give you an idea on how you can weave this information into your listing presentation. Ask yourself this--If you were selling your home and an agent explained/demonstrated these features/benefits-what would be your conclusion?

DH Management and Marketing services was grown from a need for small business to direct their marketing towards the Internet and establish a customer perception of them as being the expert in their fields of business.